Here's a quick follow up to my post of yesterday about incorrect word usage. In an email yesterday to supporters, Family Research Council President Tony Perkins said, "On the campaign trail, Obama insisted that groups who seek government grants couldn't disqualify an applicant for a social service role if their beliefs are incompatible with the organization's tenants" (emphasis mine). The message might resonate a bit more if he said "tenets," which Merriam-Webster says is "a principle, belief, or doctrine generally held to be true; especially: one held in common by members of an organization, movement, or profession."
Then again, maybe he didn't want to take the chance on getting "principle" right. As Casey Stengel once said, referring to the 1962 New York Mets, the ultimate sports metaphor for futility until this season's Detroit Lions, "Doesn't anybody here know how to play this game?"
Casey, you may be right.
Update: In reviewing today's news, I came across a MediaPost Online Media Daily story headlined "Brick-And-Mortar Retailers Loosing Search Battle." I guess they're implying that traditional retailers aren't tight with their customers, rather than losing ground by not paying attention to search marketing.